Luxury Fashion Brand Management
Nottingham Trent University
Country: England
Mode: Campus
Degree: Master of Arts
Duration: 1.0 Year(s)
Application Deadline: July
Beginning: September
GENERAL DISCUSSION
MA in Luxury Fashion Brand Management course examines the organisational development and sustainability of high-profile luxury brands and the creation of unique and individualised products and services. Marketing and branding strategies are analysed and critically evaluated as organisational functions.
Branding practice focuses on brand equity and brand management, product innovation, the consumer experience, digital environments, e-commerce and luxury brands, brand and marketing metrics and performance measurement, consumer and international culture, IPR law and the copy culture.