Luxury Fashion Brand Management

Nottingham Trent University
Country: England
Mode: Campus
Degree: Master of Arts
Duration: 1.0 Year(s)
Application Deadline: July
Beginning: September

GENERAL DISCUSSION

MA in Luxury Fashion Brand Management course examines the organisational development and sustainability of high-profile luxury brands and the creation of unique and individualised products and services. Marketing and branding strategies are analysed and critically evaluated as organisational functions.

Branding practice focuses on brand equity and brand management, product innovation, the consumer experience, digital environments, e-commerce and luxury brands, brand and marketing metrics and performance measurement, consumer and international culture, IPR law and the copy culture.

ACADEMIC REQUIREMENTS

  • A bachelor degree or equivalent of 2.2 honors degree in relevant field from a recognized university.
  • Applicants with non-standard entry qualifications and / or relevant work experience will be considered on an individual basis.

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LANGUAGE REQUIREMENTS

  • IELTS (Academic): Overall 6.5 with a minimum of 5.5 in each component
  • PTE (Academic): Overall 62 with no less than 51 in any component
  • C1 Advanced: Scores of 176 and above
  • TOEFL iBT: Overall score of 83

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SCHOLARSHIPS

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